Concentrate has been represented at Inbound before, but it was my first opportunity to witness it first hand, and I did not know what to expect. Except, maybe, an under-the-hood view of the platform, learn some tips and tricks about marketing tech…
What actually awaited me was a festive atmosphere, a cornucopia of talks and learning sessions on a variety of topics that ran in parallel, all of which I wanted to attend (leading to serious FOMO).
The four days there were jam-packed with inspirational speeches and interviews with the likes of Michelle Obama, Ed Catmull, buzzy product announcements – the sort that would put the hyped annual iPhone curtain raisers to shame. Then there were the marketing tech vendors’ stations that featured some cutting-edge solutions that are coming to our shores (and Concentrate’s clients) soon.
While the overwhelming theme of ‘what’s coming’ and ‘what’s new’ was around the use of video, there were a few novel products incorporating what some would consider ‘old-school’ into the digital age. Consider a tool that integrates into your CRM and based on pre-defined triggers, sends a physical direct mail to your contact. I am looking at you, the amazing folks at Postalytics.