Your website is such an important part of your business. Websites today have multiple roles such as customer service reps, training providers, quality monitoring teams, order takers and sales and marketing staff.
For the average B2B tech company, your website plays a crucial role at different stages of the sales process.
So, what can you do to your own site to make it more engaging for visitors and make them want to stay and interact with your company?
Before I get into my list, I just wanted to mention that the design of your site matters. For me personally, if I come across a poorly designed website with images that look pixilated or in some cases – stock images with the watermark still on(!), no typography structure, or an illogical layout, I’m instantly turned off about the company and I subconsciously judge that the company is either small or not very professional.
Having said that, make sure that it’s designed for your ideal customer. Put yourself in their shoes and think about what they want to see on your site and how they will navigate it. And remember that you only have a few seconds to make the right first impression. So make it count.
Now that I’ve gotten that off my chest, here are five ideas to make your website more engaging:
#1 VIDEO (THE MOST POPULAR FORM OF MEDIA)
#2 CHAT FEATURE (COMMUNICATE DIRECTLY IN REAL-TIME WITH WEBSITE VISITORS)
#3 COPY (GET YOUR MESSAGE ACROSS CLEARLY)
#4 PERSONALISATION (TAILOR YOUR SITE TO YOUR VISITOR’S NEEDS)
#5 POP UP FORMS (CONVERT VISITORS TO LEADS – WITHOUT BEING ANNOYING)
There are multiple ways to create a more engaging and interactive website, these five ideas are just scratching the surface. The key take-away from this is that they all relate to taking a customer first approach and having elements on your site that will make it easier for them to find out what they are looking for and that you understand what they need.
By doing this, not only will they be more engaged with you but also more likely to interact and invest more of their time into your company.