Canterbury business Ethique is smashing the competition and their recent crowdfunding venture raised their goal of $500,000 in less than a day.
“It’s amazing. I knew it would go quickly after 1,300 of our customers registered their interest, but I’m blown away that it went that quick,” says Ethique founder and CEO Brianne West.
West started the business in 2012 in her home kitchen, creating solid haircare and beauty bars in an attempt to reduce plastic waste.
Since launching they have stopped over 200,000 plastic bottles from going to landfill.