Concentrate Named A Product Excellence Winner In Hubspot’s 2024 Impact Awards

FOR IMMEDIATE RELEASE: 18/2/2025

Contact Name: Lisa Pfahlert

Organisation: Concentrate

Email: lisa@concentrate.co.nz

CONCENTRATE NAMED A PRODUCT EXCELLENCE WINNER IN HUBSPOT’S 2024 IMPACT AWARDS

CHRISTCHURCH, NEW ZEALAND – Today, Concentrate announced that it has been named a winner in the Product Excellence category in HubSpot’s semi-annual 2024 Impact Awards for a website project for the iconic Chelsea Sugar brand.

HubSpot, the customer platform for scaling businesses, uses the award to recognise members of its Solutions Partner Program who go above and beyond to help their customers grow better.

Concentrate received the Impact Award for its work with Chelsea Sugar, a division of multinational food company Goodman Fielder.

With a mission to future-proof their growing website including their repository of over 2000+ recipes and 20,000 customer reviews, Concentrate architected a solution powered by HubSpot that has provided Chelsea with greater flexibility and technical longevity. The result has been a better experience for recipe users and the Chelsea team.

“Building meaningful connections with our customers is at the core of everything we do at HubSpot, and we are grateful to have Concentrate as a solutions partner who help us to deliver on this promise,” said Angela O’Dowd, VP, Solutions Partner Program, HubSpot. “Concentrate’s customer-centricity and dedication have been truly impressive, and their innovative use of the platform is a demonstration of their deep product expertise.”

Owen Scott, Concentrate’s Managing Director says “Growing up there was always home baking in the tins – often from a Chelsea Sugar recipe, so it was a huge honor to work with Chelsea Sugar to get them a digital-forward solution to transform their content processes and their user experience. Our team collaborated with Chelsea Sugar to design and architect a custom solution that worked for this complex project. For that I couldn’t be prouder.” Owen adds “And of course, HubSpot was the absolute powerhouse platform to deliver the goods in a tailored and masterful way.”

The Impact Awards are given on a semiannual basis in four categories:

Product Excellence
Platform Excellence
Technical Expertise
Platform Migration Excellence

In addition to the semiannual awards, HubSpot also gives five annual awards that recognise partner achievements across the entire year: Global Partner of the Year, Partner of the Year, Rookie of the Year, Customer First, and DI&B Champion. All winners are recognised in the Impact Awards Hall of Fame.

Learn more about the impact awards or read the full Impact Award Case Study Submission here.

About Concentrate:

Formed in 2004, Concentrate is a revenue growth agency that helps companies find new ways to grow. We built our expertise in the tech sector, so we understand the challenges of using technology to drive growth.

A HubSpot Diamond Solutions Partner, we offer a full range of services to help implement the HubSpot CRM platform and use it to deliver value to our customers.