News

15th March

2017

in News

Why forced innovation doesn’t work

Innovation is a hugely overused and misused term globally. It is also something that is forced; “come up with an innovative solution to this.” Most of the time, when you are asked to innovate, iteration is what comes out. Don’t get me wrong, there is nothing wrong with iterations, the world needs iterations to progress. But innovation is hard.

You can’t force innovation. Instead, wait for the eureka moment. When that happens, innovation happens. Your eureka moment is when you see the opportunity, the idea and the solution. This is not something that can be forced.

Jihee Junn has summed up the eureka moment and how to (and not to) innovate in a really interested article. Check it out here.

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