Does your new food or beverage product have what it takes to fly off supermarket shelves? If the answer is “YES!” – then this is the competition that will change your life.
If you win:
- 1. Your product will be stocked on New World supermarket shelves across the South Island
- 2. You’ll get a team of growth experts to help you build a successful and sustainable Canterbury-supported business
New World and the Ministry of Awesome have teamed up to find New Zealand’s most innovative start-up (or young business). The FoodStarter competition is searching for someone with drive and passion and an innovative new food or beverage product to take to market.
The winner receives a package of tangible prizes worth more than $95,000. BUT the biggie is the chance to set up a manufacturing base in Canterbury and guaranteed placement of your product in New World supermarkets across the South Island.
The biggest challenge for any food or beverage startup is getting to market…
New World has that covered! The winner will get the full support of its product development, merchandise and retail experts to create your go to market strategy. Bigger still; the winning product will receive distribution and placement into New Worlds across the South Island and that’s PRICELESS!
You also get a powerhouse of expertise and support from startup and sector experts right across the food and beverage industry.
Canterbury is a hot bed of opportunity and business innovation and it’s the perfect HQ for a high-growth food and beverage entrepreneur’s bold ambitions. The winner will benefit from some of the best brains in business.
Fast-moving food and beverage can be a hard business to break into, so you need to be a passionate and committed entrepreneur. FoodStarter gives you the full support of New Zealand’s largest supermarket in a priceless opportunity to accelerate your business. Enter for the opportunity to see your innovative product flying off supermarket shelves across the South Island.
The Prize Package
One lucky food and beverage startup wins guaranteed placement of their product in New World supermarkets across the South Island!
That same lucky winner also gets a business acceleration package worth more than $95,000 which includes:
New World Support
Go to market, sell-in, and sell-throgh strategy support provided by the New Zealand category, merchandising and retail teams and guaranteed distribution and retail space in New World South Island stores.
Expert Startup Support
Provided by the startup activator team at the Ministry of Awesome alongside experienced mentorship from Christchurch’s dynamic startup ecosystem.
A Canterbury HQ for one year
At Blinc Innovation and AwesomeHQ where you’ll love the surroundings and constant opportunities for collaboration with other like-minded entrepreneurs.
Provided by Foodsouth who are expert food and beverage product development, amrket analysis, and helping you to grow your business and make connections.
Design and Marketing Genius
Provided by Strategy Creative.
Ongoing national, South Island and Regional PR, marketing and media opportunities via Stuff and your association with FoodStarter competition.
How it works:
Entries open on 10 September and close at 11:59pm on Sunday, 7 October 2018
Entries Close at 11.59pm
The Final Cut
After close scrutiny by our expert panel, the Top 5 shortlisted entries will be announced
The Top 5 finalists present to our judging panel in Christchurch with the winner announced on the night.
The winner gets started in the business acceleration programme.
Off to Market
Your winning product hits New World shelves across the South Island!