, Business

Smarketing, the ultimate coalition

As the New Zealand governing coalition has finally been decided, now starts the real work to determine the policies and legislation required to implement their vision.  Their ability to deliver on this vision will have a lot to do with the alignment of the three quite different coalition partners – Labour, New Zealand First and the Greens.

Cooperation between parties with different agendas, and varying worldviews, is something also played out every day in tech companies between the sales team and those responsible for marketing.

Getting alignment between sales and marketing doesn’t just make for a harmonious workplace, it can improve annual revenue growth by 20%*.  Each needs to know and understand the desired outcome from the ‘coalition’ and work together to strive for the common goal.

Companies where the sales and marketing teams regularly meet, agree goals for completion within specific timeframes and, once agreed sign up to deliverables on each side of the relationship will not fail to improve their annual growth. The relatively cringe-worthy name given to this aligned sales and marketing focus is ‘smarketing.’

To read the full article click here.

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