The New Zealand Game Developers Association confirms that the NZ gaming industry is booming. NZ game developers earned $100 million last financial year. Kiwi gaming companies earnings have increased by 12% since last year.
55% of New Zealand’s studios describe themselves as independent self-publishers, 14% focus on contract work and outsourcing, while 28% mix contracting with developing their own original IP.
Developing and publishing original game IP seems to be the most successful business strategy, with 65% of studios’ revenue coming from direct sales and 14% from selling advertising in those games.